Focused on superior quality and flavor!
The Story Behind our Specialty Tomatoes
OUR SPECIALTY TOMATO MISSION: To develop and introduce tomatoes with the highest quality and marketable yield to the North American market.
It All Began in Japan
Decades ago, a dedicated and spirited team, known as the Kimitsu Tomato Team, set out to reshape Sakata Japan’s tomato strategy. One highly-skilled breeder and team member, Mr. Shinya Enomoto, noticed a dire need in the current tomato market. With passion and perseverance, he became the team leader, and after many painstaking years, created a program that successfully reshaped the Japanese market to value vastly-improved tomato varieties that appeal to both the grower and the consumer.
During this time, another vital leader, and former Vice President of Sakata Seed America, Mr. Hideo Takahashi, returned to Japan to become President of Sakata Seed Japan. He quickly took notice of the strides being made in Sakata Japan’s specialty tomato market, and knew that the North American market faced similar challenges and could benefit from their advances.
Success in North America
After Mr. Takahashi’s retirement from Sakata Seed Japan, he was eager to return to America and focus his attention on bringing high-quality, flavorful tomatoes to the North American market. He shared his passion, insight and, most importantly, Japanese-bred genetics, and inspired the formulation of a team dedicated to specialty tomatoes for the North American market. “At this time, The U.S. tomato market was primarily gas and plastic tomatoes, which lacked flavor and consumer satisfaction; consumers were looking for a long-lasting, good-tasting tomato.
Our mission was clear – create tomatoes with exceptional umami flavor without sacrificing traditional grower benefits, such as yield, disease resistance and shelf life.” The team tapped into genetics developed by Japanese breeders, and applied them to varieties suited to the North American market, with the goal of introducing tomatoes of all colors, shapes and sizes – with quality, consistency and flavor as their main features.
Sweet Hearts, a red grape tomato, was the first introduction in North America. Since, Sakata has introduced an array of specialty red tomatoes to the market, including favorites like Amai, Bellastar, Oribustar, Sweet Elite and Sweet Zen. Over the years, a colorful spectrum of products were developed to compliment the red types and meet consumer demand, such as yellow grape varieties, Solid Gold and Sweet Canary, orange cherry, Oranjestar and pink cherry, Sweet Treats.
Passion Makes Perfect
Sakata’s diverse line of specialty tomatoes includes rounds, grapes and cherries in a variety of sizes and colors, and is a true testament to the dedication, passion and collaboration of the Sakata Corporation. The historical culmination of the devoted research program in Japan, the advances and adaptations from Sakata Seed America and the focused vision of Sakata leaders are all indications of an innovative and lasting effort to improve the specialty tomato market. The priority to create viable solutions for both growers and consumers remains the central focus of the specialty tomato program at Sakata. The Sakata team is steadfast in their efforts to keep the vision alive, and create genetics that will challenge and shape the future of the industry.
Sakata continues to focus heavily on the specialty tomato program, and is passionate about continuing the tradition of bringing innovative and quality genetics to the North American market and beyond. In the words of Mr. Takahashi, “The specialty tomato market will continue to grow dynamically; however, consumer taste recognition will continue to be at the forefront of the market, so the market will continue to grow and shift into different directions based on consumer preferences. When we created the specialty tomato program, we created a mission statement that promised to continuously develop and introduce the highest flavor tomatoes of all colors, shapes and sizes to North America. I know Sakata will honor this tradition, and continue to prove their passion and commitment to the specialty tomato industry.”
Meet the Product Manager
“The market for cherry tomatoes had been stagnant for the past four or five years, but seems to be rebounding,” notes Kimberly Kuden. “In the past there just wasn’t a great flavor profile in the cherries that were available. As the flavor profiles continue to improve, consumers start trying them and then they start seeking them out.”